Golden Flake

American snack food brand
ParentUtz Quality FoodsWebsitewww.utzsnacks.com/pages/golden-flake

Golden Flake Snack Foods is a producer of potato chips, tortilla chips, corn chips, cheese curls, fried pork skins, and other snack foods in the Southern United States.[1] It is now part of Utz Quality Foods.

History

The Golden Flake brand (originally known as Magic City Foods[2]) was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama, grocery store basement.

In 1956, Sloan Bashinsky Sr bought Magic City Foods from his father and uncle. He changed the name to "Golden Flake" a year later and, in 1958 moved the production facility to its current 5-acre site. In 1963 he oversaw the acquisition of Don's Foods, a Nashville, Tennessee-based snack producer and distributor.[3] In 1968, the company went public, changing its name again to Golden Enterprises, Inc. It is no longer publicly traded today, and was listed in the NASDAQ under the symbol "GLDC".[4]

One of its most famous spokesmen was Paul "Bear" Bryant, the head football coach for the Alabama Crimson Tide.[5] For years, the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'".[6][7]

On July 19, 2016, Golden Flake announced that it was being acquired by Utz for $12.00 per share in cash, representing a 71% premium over the average 30-day trading price of $7.00.[8]

References

  1. ^ "New potato chips from Golden Flake coated with caffeine". The Decatur Daily. Decatur, AL. Associated Press. September 3, 2007. Retrieved January 7, 2014.
  2. ^ Burhans, Dirk (August 18, 2008). Crunch!: A History of the Great American Potato Chip. Madison, WI: University of Wisconsin Press. p. 80. ISBN 978-0299227708. Retrieved January 7, 2014.
  3. ^ "Golden Flake - Bhamwiki". www.bhamwiki.com. Retrieved 2021-03-15.
  4. ^ Poe, Ryan (July 18, 2013). "Rising costs take bite out of Golden Flake earnings". Birmingham Business Journal. Retrieved January 7, 2014.
  5. ^ Nicholson, Gilbert (February 28, 2000). "Coca-Cola, Golden Flake consider selling tapes of Bryant's show". Sports Business Daily. Retrieved January 7, 2014.
  6. ^ Theibert, Philip (June 8, 2013). Potato Chip Economics: Everything you need to know about business clearly and concisely explained. New Alresford: John Hunt Publishing Ltd. ISBN 978-1782790341. Retrieved January 7, 2014.
  7. ^ Nicholson, Gilbert (February 27, 2000). "'Great Pair' hoping to bring back 'The Bear'". Birmingham Business Journal. Retrieved January 7, 2014.
  8. ^ Golden Enterprises, Inc. and Utz Quality Foods, Inc. announced that they entered into a definitive merger agreement GoldenFlake.com (Golden Enterprises's website) https://goldenflake.com/golden-enterprises-inc-utz-quality-foods-inc-announced-entered-definitive-merger-agreement/ Archived 2016-09-24 at the Wayback Machine Retrieved September 13, 2016.
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