Branding

Look up branding in Wiktionary, the free dictionary.

Branding may refer to:

Physical markings

• Making a mark, typically by charring:
  • Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.)
  • Livestock branding, the marking of animals to indicate ownership such as
  • Human branding, body modification done for various reasons, voluntary and involuntary, throughout history
  • Freeze branding, permanently marking by way of cold
• Vehicle title branding, a permanent designation indicating that a vehicle has been "written off"

Marketing

• Brand, a name, logo, slogan, and/or design scheme associated with a product or service
  • Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted
  • Brand management, the application of marketing techniques to a specific product, product line, or brand
  • Employer branding, the application of brand management to recruitment marketing and internal brand engagement
  • Internet branding, brand management on the Internet
  • Nation branding, the application of marketing and brand management techniques for the advancement of a country
    • Place branding, the application of marketing and place promotion techniques for the advancement of country subdivisions (mostly tourism and investments)
  • Personal branding, people and their careers marketed as brands (also reputation equity)
  • Co-branding, two companies or brands partnering on a product or service
  • Branding agency, a type of marketing agency, group or a firm which specializes in creating brands
  • Faith branding, the application of marketing techniques to religious institutions or individuals
  • School branding, the application of marketing techniques to education organizations

See also

• Branded (disambiguation)

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